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Australian Practical Motorist Magazines

When in 1954 Practical Motorist Magazine printing was restarted in the U.K. the same issues were sent to Australia, New Zealand and South Africa but marked with a sticker to show the Australian / New Zealand / South Africa price and in some cases the on sale date which is a month after the English date presumably due to delivery timescales, they started at one shilling, this price increased as the years went by. See below a selection of the various price stickers and stamps.
 
    
 

 
It became clear that the magazines did not fully cater for the Australian market as they were manufacturing their own cars such as Holden as well as importing cars from the U.K. so in October 1956 they started printing their own version which covered a more suitable range of vehicles as well as U.K. models, however this did not last long and in May 1959 an editorial announcement was printed stating that it would be the last Australian edition and the next issue would be the English edition, like before it would have the sticker showing the Australian and New Zealand price, I am not showing any of the English versions here as they can be viewed elswhere.
 
I would like to thank Edwin Clarke from New Zealand for his invaluable help in compiling this page by taking the time to send me information and cover copies from his extensive collection, below are his notes explaining the different methods used to price the magazines followed by all of the Australian covers :-
 

Notes on Practical Motorist Covers on magazines sent from the U.K. to the Southern Hemisphere.

1.      PM Covers continue unchanged to July 1962; priced at 2/-.

2.      August 1962 change of cover; still priced at 2/-.  Square stickers give price for Australia and New Zealand.

3.      January 1963 the 2/- is in a round, printed circle.

4.      February 1964 goes back to the square sticker, price is still 2/-.

5.      March 1964 returns to round, printed price 2/-.

6.      November 1964 uses round, printed price, but with change to 2/6 in Australia, remains 2/- in New Zealand.

7.      August 1965 the tag gets a yellow background.

8.      October 1965 Australia changes to decimal currency for pricing.

9.      May 1966 new cover design, decimal currency for Australia (25c), NZ remains at 2/-.

10.   July 1966 prices printed as before.

11.   August 1966 prices printed in top right. Australia, NZ, West Africa, South Africa, E Africa and Rhodesia covered.

12.   November 1966 different order of countries and pricing.

13.   April 1967 NZ is changed to decimal currency.

14.   April 1968 new cover design. Price rises.

One comment I would make is that the tags for Australia and NZ etc. in later magazines are overprinted on the cover in various places.  Previously they were in a small circle or square at the top right. Now they migrate to different places.  It seems to me the graphic designers of the covers have not allowed for the overprinting as various blurbs get put into the top right or in bands across the cover.

 
 

 
1956
 
October  November December
 
1957
 
 
 
 
1958
 
    
 
   
 
 January - May 1959
 
 
Right - Modern motor, P.M.'s recommended companion monthly
 
To visit my English Practical Motorists website click here -  Practical Motorist Magazines for 1934 - 1954 or here :-  Practical Motorist 1955 for 1955 and on.